MaRKETING

Digital Marketing Consultant at 5th Floor Analytics

In a Digital Marketing course I took in the fall of 2022, one of the main components of our class work was a semester-long group project that required us to partner up with a small business, completing consultancy work under the 5th Floor Analytics name. Our goal was to improve our client's digital presence, and in addition to helping run Google Ads and make SEO improvements, I redesigned our client's website and created a successful social media campaign.

Throughout the semester, our group prepared reports that detailed our progress and results. Our final report provided a detailed explanation of the work we conducted, the results we received, and the value we provided to the client. Find visual documentation of my work and the analytics we received below.

SOCIAL MEDIA CAMPAIGN

Our client already had a strong organic following on both Instagram and Facebook, but some of the graphics and captions she shared were not powerful enough to drive followers to her website. We provided advice to her to improve her organic performance throughout the semester. For this campaign, I created seven graphics and captions that were designed to run the week of Thanksgiving through Cyber Monday.

EXAMPLE POST

CONTENT IMPLEMENTATION

ANALYTIC RESULTS

WEBSITE REDESIGN

A quality website is a crucial way to establish legitimacy with consumers, and we found it especially important for a small business like Cobbs Creek Publishing. With the redesign via Wix, my goals were to increase professionalism, improve product visualization, and provide site visitors with a more logical organization of content. Our client was so pleased that she hired me outside of the course to redesign her counseling practice's website.

HOMEPAGE

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SHOP PAGE

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ANALYTIC RESULTS